By Mishti Sharma, Eric Nowoslawski, and Team Clay ✨
<aside> ✉️ Does using AI to write cold emails work? After sending close to a million cold emails using AI, we can confidently say yes — but only if you know how to do it right**.**
AI isn’t a magic wand. To be successful with AI, you need to learn when to use it (hint: for chunks of emails, not full emails!) and how to prompt well. That’s what we’ll focus on in this guide.
We’ll cover:c • A framework for creating AI prompts for any use case you can dream up • basic & advanced AI prompting frameworks • 16+ case studies and prompt templates from our own experience
****Our results speak for themselves: AI has saved our sales team hundreds of manual research hours—and doubled or tripled positive response rates. The time savings alone is worth the investment in the learning.
Sales teams have already used this guide to set up campaigns and land meetings in a matter of hours. With this guide, you can quickly get ahead of the curve and uplevel your outbound motion using AI.
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To get started, just skip to whichever section feels relevant. If you’ve never used AI before, you might want to go in order. If you’re already comfortable using AI to write emails in Clay, skip to view case studies and templates from our most successful campaigns.
📍 [You’re here] Homepage: Start here!
1. Getting started with AI Prospecting
4. Our 13 best AI prompt templates
5. Automate entire campaigns with Clay
6. How Clay Uses AI…within Clay
Ready to learn how? Head over to the next section in 1. Getting started with AI Prospecting or check out our data on why AI works below 👇🏻
From our experience sending millions of prospecting emails, AI will: