⬅️ Prev:5. Automate entire campaigns with Clay
<aside> ✉️ For the finale of our guide, we’re going to show you how we use Clay…at Clay!
We’ve used AI to fully automate a 4 step campaign for our own outbound sequences, getting a 5.1% positive response rate.
Every email in the sequence used multiple levels of personalization. This table took under an hour to put together and is easily one of our most powerful outbound campaigns running today.
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Before we dive in to the methodology, let’s show you some results:
These stats are for every single email in the sequence. Below, we’ve included copy of every email in the sequence. Each email was sent 5-7 days after the previous one. We used many layers of personalization, and also made sure to spread them out over time. (One common mistake is to spend a lot of time on personalization and relevance, but to use it all on the first email.)
{{First Name}} – I was on your site and it looks like you sell to {{job titles}} titles. It looked like you are helping {{AI summary of company mission}}.
I had to assume you are using outbound tactics considering {{Full Name of SDR}} is an {{SDR/BDR}} on the team.
Are you thinking about how they could be leveraging better data and GPT-4 to do their prospecting?
The reason I ask is because we are helping companies like Rippling and Ramp with our tool that collects the data and writes the messaging for them.
Would this be worth a chat to build a custom outbound table for you?