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<aside> ✉️ Emails written with the help of AI can yield better results than those manually written by SDRs. But only if you do it right.
In this section, we’ll cover what you should use AI to do.
Tl;dr - use AI to write parts of your email. Ideally, the ones that vary based on personal inputs specific to your prospect.
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🔗 Page Shortcuts
📄 Write a standard template for your emails
✏️ Use AI to customize parts of your email
AI shines when you want to write customized lines for emails based on dynamic or personal inputs (e.g - company descriptions, news, etc.)
Do use AI to ****generate highly creative & personalized copy, like custom value propositions or new marketing ideas. AI can also help clean unstructured datasets that are messy or variable in format—more on that in the our expert prompting section.
Don’t use AI to write things that you can accomplish better with web scrapers. Static information, like simply inserting a job title or company location into an email, fall into this bucket. If you want to mention a prospect’s job title in an email, just use Clay to scrape the information from LinkedIn. (If you want to clean complex and varied sets of job titles, that’s another story! AI can be very useful for data cleaning tasks like this).