<aside> 3️⃣ If you aren’t enamored with Clay yet, this section may be just what you need. Clay gives you the power to go FAR beyond typical enrichments. Combine data, transform data, and use GPT3 powered tech to create cohesive messages at scale. Use these techniques to set up your table, load in thousands of contacts, and almost instantly you’ll have hyper personalized messages that can be sent out.

p.s in section 5 we cover linking Clay to email sequencing tools, so you want even need to export any information.

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Table of Contents:


How To Use the AI Formula Tool and Conditionally Run Integrations

<aside> 🤖 Our AI Formula Tool is one of the coolest features in Clay; you can use it to extract data from integration results, conditionally run columns, and more. In this video, we show you how to take advantage of this tool to automate even the most menial processes.


How To Write To Table - Creating Individual Rows When Multiple Prospects Are Found

<aside> ✏️ When you want to find 10 people at each company, you’ll likely want to create a new table with each person on their own row. With “Write To Table” you can do exactly that. This will allow you to quickly create 1 table for accounts, and a 2nd table for prospects.


How to Scrape Websites in Clay and Use AI to Craft Hyper Personalized Messages

<aside> 🪞 By combining our uber powerful “Scrape Website” integration with the insane abilities of OpenAI, Clay can write hyper-personalized messaging to prospects using the information found on their website. Even better, you can do it at scale and send the emails without leaving Clay. Check out how to do it:


How to Scrape Websites in Clay and Use Keywords To Qualify Your Leads