📖 Table of Contents

✅ What’s Included

• Score, route, and respond to leads from:
  • Demo forms
  • PLG signups
  • Event signups
  • Booking links
• Build systems that automatically enrich inbound lead data with any data points your team currently gathers, manually or otherwise. If Clay’s 100+ data providers don’t have the data, Clay’s AI web-scraper can find it instantly for you.
• Score leads using AI formulas and Clay’s native scoring integration to properly segment and route leads by Geo, Priority, and Team
• Automatically generate personalized copy follow-ups to leads in each of your customer segments using 1:1 personalized AI snippets
• Build human-in-the-loop visibility anywhere in your process through, email or slack notifications

💥 Impact & ROI

• Ensure speed to lead for all inbound systems is < 5 minutes, increase conversion by 16x
  • Average speed to lead for good companies dealing with high inbound volume is 30-60 minutes
• Automate personalized messaging follow-ups that increase conversion by 4-8x
• Save hundreds of hours of manual BDR or RevOps hours with a fully automated system

📃 Templates & Case Studies

<aside> <img src="/icons/wall_brown.svg" alt="/icons/wall_brown.svg" width="40px" /> While we can’t send templates / playbooks from our named accounts, we can walk through these workflows during enablement sessions if you’re interested in this service bucket.

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