The Clay platform is made up of four core components that automate your prospecting and unify your customer data.

Clay's 4 Core Components: Walkthrough

  1. Tables: The Clay Table will be familiar to users of other table-based products, with a spreadsheet like interface offering a friendly UI to stitch your integrations together and move data around.

    Tables Resources:

  2. Actions: The growing library of Clay Actions lets you enrich your data using existing API integrations (e.g. Clearbit, Hunter, ZoomInfo) or exclusive Clay scrapers (e.g. find all employees in a role). They are also designed to help you keep customer data up-to-date across your stack by cross-checking leads and pushing qualified ones straight into your tooling (e.g. Salesforce, Outreach, Apollo, GCal, Hubspot).

    Action Resources:

    How do I set up an Action?

  3. Sources: Clay Sources get your data into Clay either through webhooks (like website signups, Twitter mentions, Typeform responses), lists scraped from the internet using our Chrome Extension, or a good and simple CSV.

    Sources Resources:

    How do I set up a webhook column?

  4. Chrome Extension: The Chrome Extension is key part of creating a table that fills itself. While Actions fill columns, the Chrome Extension helps you fill rows by growing your world of customers. Turn the internet into a data source by detecting lists on any website and sending them straight to Clay.

    Chrome Extension Resources:

    Chrome Extension Cheat Sheet