<aside> ℹ️ This is a high-level overview of the topics we will cover in this two-week cohort sprint on Clay, the support + resources you’ll have available to you, and what you’ll finish with! If you have any questions, join www.clay.com/slack and message Yash Tekriwal (Clay)

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🧐 What are Cohorts?

Cohorts are Clay’s take of cohort-based courses (CBCs). For the uninitiated, CBCs were invented by Seth Godin back in 2008, when he founded altMBA. At that time (and still today) good traditional online courses (Coursera, Udemy, etc.) had completion rates of 5-10%, and abysmal NPS scores.

By focusing on the experience, the community, and the culture of the course experience, altMBA achieved 95%+ completion rates, with extraordinarily high NPS (9.4 in the last few batches).

Great learning ≠ great content (Great content is edutainment, and it serves its own purpose)

Great learning is:

• Hands-on, applied experiences
• Peer to peer support and community
• Custom, relevant, and tailored to the individual

🏫 Program Structure

• Curated Community: Private Slack channel of 50-70 other GTM operators and leaders
• Personalized Coaching: Personalized Clay coaching from the Clay team via the Cohort Slack, and peer to peer learning and coaching
• Hands-on Learning: Daily mini-exercises to help you learn Clay, and build towards your final project: an end-to-end workflow for a business process you run manually today
• Live Sessions: 2x-a-week live office hours for workshopping your exercises + final project
• Workflow by You: A final day “showcase” of what you’ve built in the Clay community