Generate custom audiences around the right people (and their email addresses!) — starting with a list of companies.

1. Start a new base using the Build a segmented audience template 🌱

2. Define your query filters to start populating companies

All filters (limit, country, min and max employee count) are optional but help narrow down your initial list of companies.

<aside> 🙋‍♂️ For more on configuring Sources in Clay: Configure your first Source

</aside>

3. Configure your action columns

The next step in building your audience with Clay is to configure the actions in your new table. (This step will be much smoother in the future!)

• For the Build a segmented audience table

  • Add filters for the Find specific employees at the company action to customize your audience. In this example, I use the Job Title filter to find engineers at a given company, but you can pass in filters for location, company name, domain, etc.

    

• Add a destination for the Push to People table action to add employees from specific organizations to your audience when you hit the Find suggested people button. You only need to worry about inputs Target Base and Target Table for this action — the rest will fill itself!

  

• For the My audience table

  • For the Enrich Person action, simply select the Clay public shared API key and update the action.

    

  • (Optional) If you are interested in segmenting your audience further, check out our ******Map Job Title to Persona action! Identify up to 5 personas that are important to you to bucket the leads by job function. In this example, I add a Sales persona which looks for keywords like sales, AE, SDR, business development, etc. in a lead's job title.

    

4. And thats it! Press Find suggested people for any companies that catch your eye and watch your audience populate itself 🎉