<aside> 🟢 The landscape of sales technology has upleved drastically to include AI, data scrapers, and other personalization tools. **What that means is simple: sales teams should no longer **be employing SDRs to write emails manually.
With a modern tech stack, one marketer should be able to automate & run all your outbound email campaigns.** That includes scraping lead lists, qualifying leads, and writing and sending personalized emails.
Will your work take a quality hit? Nope. The campaigns we’ve automated with AI & modern sales tech have far outperfomed those we’ve sent manually. In this post, we’ll diagnose what kind of prospecter you are today, and where you can improve.
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As recently as a few years ago, sales was a numbers game. Many teams bought lists of emails and sent generic mass messages to prospects. Sending 500 emails might guarantee around 25 replies. As millions of senders entered the market, email providers like Google instituted stringent spam filters, and sales got technical.
Today, to send outlier email campaigns, you have three options, listed in terms of levels of sophistication. No matter which one fits you, there’s a lot of room for improvement.
Employ legions of SDRs to painstakingly research every sales prospect, one by one, and craft personalized and relevant emails. Spend many hours training SDRs. The most efficient SDRs might take 10+ minutes to research and write a single email.
Bucket your prospects into groups that share certain commonalities and craft a single template email per group, varying the prospect’s name. Your emails feel sort of personalized, though not at an individual level. You have to make new persona groups and templates constantly.
Use sales technology (AI, scraping tools, etc) to send cold emails that are relevant to prospects and personalized to them on a 1-1 basis—at scale. Use a modern sales tech stack can help replace the work that companies would previously need to hire dozens of SDRs for.
Employ a single marketer to set up triggers and filters, and write hundreds of highly individualized emails with the click of a button. Ask your SDRs to invest their time in other, non-email-related tasks that can’t be automated.
A modern, tech-enabled sales team might split roles and responsibilities like this:
Growth marketer: Crafts campaigns at a high level and uses automation to generate and send all emails. The toolset of this person involves traditional sales skills like defining personas, triggers, and messaging. It also includes modern skills like using AI, data scrapers, enrichment tools, and complex reports to do things like: