<aside> 💡 Including unique and relevant personalizations in your emails can make or break your prospecting campaigns. The best personalizations communicate a simple but powerful message: I researched you, I understand your problem, and I can show you how to fix it.

Clay provides you a limitless canvas for constructing creative personalizations for your prospects, using web scrapers, LinkedIn, ChatGPT, Google Maps, and more.

In this blog post, we'll show you our most successful automated personalizations, with evidence of how they’ve hugely boosted (in many cases, more than doubled) email campaign response rates. (Trust us—Eric sends over 800k emails a month!)

If you’re interested in watching step-by-step demos, follow along with this video for specific implementation details.

</aside>

Click into each toggle to see emails!

🔍 Use keywords from a prospect’s website

⭐ Cite a company’s online ratings

🦸 Summarize a company’s mission

🎨 Generate creative marketing ideas for prospects

☎️ Find a phone number, location, and local restaurants

📧 Sort best-fit LinkedIn connections & write automated DMs

👑 Mention job title duration

😈 Mention a company’s competitor

👯 Analyze a prospect’s social presence

💼 Mention job titles and staffing gaps

There are hundreds of ways to use Clay to transform data from Apollo, Seamless, LeadIQ, or Zoominfo into relevant messaging that speaks to a customer problem, with context. These are just a few of our favorites! Get in touch with questions or suggestions on what you’d like to learn about.


⬅️ Back: Read about how to craft effective cold emails.

➡️ Next: Learn how to demo and close deals.


Table of Contents

Homepage: Start here!